Jaguar Land Rover CEO Thierry Bollore is confident that the automaker can overcome the challenges of making its storied Jaguar brand all-electric.
"We have the technology, we know how to do it," Bollore said in an interview with Bloomberg Television after the company outlined its new "Reimagine" electric-focused business plan.
Future Jaguar models will be built exclusively on a full-electric architecture, Bollore said during an online presentation on Monday. Land Rover will get six new full-electric models in the next five years with the aim of making 60 percent of its sales zero-emissions vehicles by 2030.
Bollore's shift is poised to be challenging for the automaker, which was grappling with Brexit, stricter emissions rules and a dip in exports to China even before the coronavirus pandemic hit.
JLR has limited experience making EVs, and while it has introduced plug-in hybrid variants of models including the Range Rover Sport and new Land Rover Defender, its only full-electric vehicle -- the Jaguar I-Pace SUV -- has struggled to find a mass following.