LONDON -- Jaguar Land Rover will resume marketing spending after production levels for key models started to return to normal.
The automaker had reduced its marketing spending in recent months as it struggled to fulfil orders for in-demand models such the new Range Rover, Range Rover Sport and Land Rover Defender due to chip shortages and a slow ramp-up of production of the new Range Rover models.
"We really have not marketed these cars or any of our vehicles over the last 12 months because of supply," Chief Financial Officer Adrian Mardell told investors on JLR's quarterly earnings call on Wednesday.