Jaguar Land Rover to shift production to high-margin models as chip shortage continues

Land Rover Defender — JLR has halted production of the Land Rover Defender, shown, at its factory in Nitra, Slovakia, due to chip shortages. (JAMES LIPMAN / JAMESLIPMAN.COM/James Lipman)

July 13, 2021 09:50 AM

Jaguar Land Rover said it would prioritize production of more-profitable vehicles and change some specifications in response to continuing shortages of automotive semiconductors, the company said in a recent call with investors.

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