Kia Europe ready for new emission rules thanks to its EVs, COO Herrera says

Emilio Herrera became Kia Europe’s chief operating officer in April. His main task is to keep increasing sales for the brand. This year Kia has been posting a market-beating performance because of strong demand for the Stonic small SUV. The Spanish executive is confident that will continue to boost Kia’s European market share in 2019. Herrera discussed Kia’s strategy of accelerated electrification with Automotive News Europe Correspondent Andrea Malan. The transition to electric creates a two- to three-year “window of opportunity” for the automaker, he said.