TOKYO -- Kia, hot off the successful launch of a new line of electric vehicles, is ramping up its ambitions with a fresh goal to get more than half its global sales from electrified vehicles in 2030 as it targets a 34 percent increase in total global volume to 4.3 million units in that time.
Kia CEO Ho Sung Song outlined the new vision on Wednesday in the company’s annual CEO Investor Day presentation.
The automaker wants to sell 2.38 million full-electric and hybrid vehicles in 2030, he said.
That represents a 300,000-unit increase over Kia’s target from last year.