Renault is moving upmarket in India with the launch of the Kiger, a small crossover that aims to win over urban buyers with a higher level of technology and comfort features.
The Kiger is based on the Renault-Nissan Alliance CMF-A Plus platform, which also underpins a sibling model from Nissan, the Magnite.
The five-seat Triber will be the third locally built model in Renault’s range, after the Kwid minicar (on the standard CMF-A platform) and Triber crossover (also on the CMF-A Plus). The automaker also sells a Renault-branded version of the Dacia Duster.
The Kiger will be built in the Renault-Nissan factory in Chennai, India, alongside the Magnite.
Buyers in India are increasingly choosing high-riding SUVs in the small-vehicle (B) segment. SUVs will account for 34 percent of all sales in the segment this year, up from 13 percent in 2015, Renault forecasts.
The Kiger gives the automaker a second offering in that segment, after the similarly sized but less-aggressively styled Triber.
CEO Luca de Meo is seeking to improve Renault profits outside of Europe, and having the more expensive Kiger in India is expected to support that strategy. The Kiger will be sold in other markets, Renault said, but there are no current plans to bring it to Europe.