Automakers

Lamborghini CEO taps brakes record sales rise

Lamborghini needed just 3 months to sell the 63 units of the Sian limited-edition hypercar (shown in the middle). It costs 2 million euros plus taxes.
December 19, 2019 10:36 AM

Lamborghini is on course for a global sales record for the ninth consecutive year in 2019. Starting in 2020, however, its volume is expected to stabilize at less than 8,500 vehicles a year to preserve the brand's exclusivity and protect resale values. To push annual sales above 10,000 the Volkswagen Group subsidiary needs a fourth model, which isn't due before 2025. Lamborghini CEO Stefano Domenicali discussed these topics and more with Automotive News Europe Associate Publisher and Editor Luca Ciferri.

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