When creating the Volvo EX90, Volvo Head of Global Design and UX Robin Page and his team wanted to create a model with smooth, clean, modern Scandinavian styling.
The first born-electric model from the Swedish automaker, which is a crucial part of the brand's battery-driven future, has a number of unique design features.
One of them is a so-called moving front light, which Page says gives the seven-seat SUV is own expression. Something that is important in a car that will cost more than 100,000 euros for top-of-the-range versions.
"There always has to be four or five things people want to tell their friends about, and this is one of them," Page told Automotive News Europe in a live interview on LinkedIn.
He also talked how Volvo designer overcame the challenge of weaving the EX90's lidar system into the premium SUV's roofline.
To see the full conversation, please click below.
