Lotus CEO outlines ambitious production expansion plan, electric future

After buying Lotus in 2017, China's Zhejiang Geely Holding promised to invest billions of dollars to turn the struggling UK sports car maker into a rival to Porsche or Maserati. The first fruits of that promise arrived when Lotus unveiled the full-electric Evija hypercar in London in July. The car is a $2 million statement of intent, but the hard part will be transforming the famous but under-resourced brand into a global player. Lotus CEO Phil Popham explained how this would be achieved during a roundtable discussion that included Automotive News Europe Correspondent Nick Gibbs.