Lynk & CO exec outlines European launch plan

Alain Visser, a veteran executive with experience working at Ford, General Motors and Volvo, has been Europe CEO of Zhejiang Geely Holding startup Lynk & CO since 2015. Instead of creating a traditional dealer network, Lynk & CO will offer subscriptions to customers, market its cars online, and sell through branded flagship stores and so-called "pop-up" stores. The company began sales in China last year and plans to enter the European market in 2020 with the 01 compact crossover, which shares its architecture with the Volvo XC40. Visser spoke about Lynk & CO's next steps with Automotive News Europe Correspondent Peter Sigal.