TOKYO -- Mazda expects to ride its new wave of large products to record profits, as customers snap up such nameplates as the CX-90 crossover and increasingly buy into higher-margin hybrids.
In announcing the financial results on Friday, CFO Jeffrey Guyton said the Japanese carmaker has high expectations for hybrids in the U.S. Gasoline-electric hybrids are getting extra consumer attention in the U.S. market, thanks partly to growing interest in full-electric vehicles.
“I think hybrid is benefiting a little bit from the hype around EV,” Guyton said. “Now there is a flattening of the EV market. And I think the people who used to be shouting EV and promoting EV have decided, well, if we cannot get people to take pure electric, hybrid is a good alternative.”