Mercedes-Benz is pitching the GLB, its first compact crossover with seven seats, at families who are looking for a high-riding alternative to station wagons.
The GLB will arrive arrive in dealerships at the end of the year, Mercedes said in a statement. The automaker introduced the GLB in Salt Lake City on Monday.
The GLB is the combination of "our SUV genes with the clear lines of our compact vehicles," said Mathias Geisen, a product manager for Mercedes.
That will make the GLB especially attractive to U.S. buyers, Geisen predicted. "The capability of handling seven people in a compact footprint in larger cities will be highly appreciated," he said.
The GLB will slot between the GLA and the GLC in the Mercedes crossover/SUV lineup.
The GLB underscores the fragmentation of the premium crossover market, as luxury brands pursue new entries on the affordability scale.
"The GLB demonstrates that there is now more than one type of entry luxury SUV customer, and Mercedes-Benz now has two different models that can cast a much wider net," Kim said.
The GLB is being built in Mexico and China.