Peugeot CEO Linda Jackson: 'I'm inheriting a healthy brand'

Linda Jackson, formerly the CEO of Citroen, has taken on that role at Peugeot after the creation of Stellantis in January 2021. The brand was PSA Group’s European flagship, with growing sales and pricing power thanks to a lineup switch to SUVs from minivans in the mid-2010s. Jackson’s challenge is to maintain that strength in Europe but grow in the rest of the world, now that a move to North America is off the table. She spoke to Automotive News Europe Editor and Associate Publisher Luca Ciferri and News Editor Peter Sigal about expansion, electrification and the chip shortage.