PARIS -- Peugeot will show the next-generation 308 compact on March 18, executives said at the unveiling of the brand's new logo.
Peugeot has not released any details about the coming 308, but it is expected to be built on the EMP2 platform developed by PSA Group for compact and midsize cars. That would allow for gasoline, diesel and plug-in hybrid versions. However, the new Citroen C4 compact hatchback is built on the smaller CMP platform, which includes a full-electric option.
Recent spy photos of camouflaged test cars showed a station wagon variant. The 308 is also expected to share underpinnings with the next-generation Opel/Vauxhall Astra compact car.
The new emblem – a white-on-black stylized lion's head inside a shield – recalls Peugeot's logo from the early 1960s. The current logo dates to 2010.
CEO Linda Jackson, who had led Citroen, Peugeot's sister brand, from 2014 to 2020, made her public debut as head of Peugeot at the online event Thursday. She said Peugeot had successfully moved upmarket in the past decade and was now a "high end generalist brand."
"The current logo needed to change to crown the brand's move upmarket," Peugeot said in a news release.