Automakers

Pickup surge fizzles, forcing Renault, Nissan, Mercedes out; Ford, Toyota dominate niche

Ford Ranger
The Ford Ranger was Europe's top-selling pickup during the first quarter.
June 03, 2021 04:00 AM

The failure of the European pickup market to grow in numbers predicted just four years ago has caused once-bullish automakers to exit the segment, leaving Ford and Toyota as the only brands with decent sales.

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