Why Polestar tapped the brakes ahead of big marketing push for first SUV

Polestar 3 12.jpg — Polestar aims to sell 67,000 Polestar 3s globally by 2024.

Douglas A. Bolduc

April 13, 2023 04:00 AM

TORSLANDA, Sweden -- Polestar CEO Thomas Ingenlath says the premium EV maker believes its has improved the way it will bring its cars to market after learning a valuable lesson with its first high-volume model.

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