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Automakers

Porsche invests in Chinese digital startup iMaker to attract future car owners

iMaker animation
The computer-generated characters (pictured) are popular across Asia, where they are used to attract interest in live events, on social media platforms and as part of corporate communications strategies. (IMAKER)
NE
By:
Nathan Eddy
October 18, 2021 08:54 AM

BERLIN -- Porsche Ventures, the brand's venture capital unit, announced an investment in iMaker, a Chinese startup specializing in "virtual influencers" and digital ecosystems.

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