PARIS -- Renault Group says it is expanding its short-term rental program, known as Zity, beyond current operations in Paris and Madrid to capture an anticipated boom in vehicle rentals as pandemic restrictions ease.
"It's restarting very, very well," Clotilde Delbos, Renault Group deputy CEO and head of the automaker's new Mobilize mobility business unit, told Bloomberg. "As soon as a lockdown lifts, there is a burst of activity."
Renault says it has more than 400,000 users and 12,000 cars in its free-floating short-term rental program, also known as car-sharing. Delbos, who spoke at the VivaTech entrepreneur trade fair in Paris on June 16, would not say which cities would get the Zity service next.
Mobilize also operates similar programs in the French cities of Toulouse and Nice, and in Bergamo, Italy.
Delbos and other key Mobilize executives also revealed the names of three purpose-built electric vehicles to be used in mobility services: the Duo, for ride-sharing; Hippo, for "last mile" deliveries; and Bento, for transporting small goods.
Renault CEO Luca de Meo launched Mobilize at the start of this year as part of his Renaulution plan to turn around the money-losing automaker. He is counting on mobility services generating more than 20 percent of Renault's revenues by the end of 2030.
In addition to short-term rentals and the purpose-built electric vehicles, Mobilize's other services include ride-hailing, possibly with an electric sedan built with Chinese partners; financial services such as subscriptions through group subsidiary RCI Bank; and energy management such as charging stations or storage through "second life" EV batteries.
Renault is considering offering Mobilize services in Morocco, Russia and Turkey as well as China, Delbos said.