Automakers

Seat gets key new roles for parent VW Group in China, North Africa

Higher transaction prices have helped Seat make a profit on the Tarraco (shown) even though it is built in high-wage Germany.
December 27, 2018 10:03 AM

Volkswagen Group’s Seat business is profitable after being a continual money-loser until two years ago. The success has earned Seat a much bigger role within the multibrand giant. Seat has been given responsibility for VW Group operations in North Africa and it has been handed a key EV development role in China, where it aims to launch sales in 2020-2021. Seat President Luca de Meo discussed the automaker’s plans with Automotive News Europe Associate Publisher and Editor Luca Ciferri.

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