Meet the boss
NAME: Luca de Meo
TITLE: Seat President
AGE: 52
MAIN CHALLENGE: Remaining VW Group’s most affordable brand despite added costs because of the move toward electrification.
Seat is on track to set another vehicle sales record this year, but the Spanish brand is struggling to remain the most affordable brand within the Volkswagen Group because of the high cost of electrifying its lineup. Seat President Luca de Meo discussed this and more with Automotive News Europe Associate Publisher and Editor Luca Ciferri.
