Automakers

Skoda is readying 'dramatic' design, market positioning shift

Skoda modern solid design teaser
Skoda says its Modern Solid design language will give customers and competitors alike "a real wow moment." The brand released a teaser image of a chunky SUV-styled vehicle, with a squared-off grille
April 02, 2022 07:50 AM

Skoda will reveal a new design language called Modern Solid as part of a new positioning that executives say will be the brand's biggest strategy shift since the Czech automaker became part of Volkswagen Group more than 20 years ago.

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