Skoda will reveal a new design language called Modern Solid as part of a new positioning that executives say will be the brand's biggest strategy shift since the Czech automaker became part of Volkswagen Group more than 20 years ago.
Skoda will reveal a new design language called Modern Solid as part of a new positioning that executives say will be the brand's biggest strategy shift since the Czech automaker became part of Volkswagen Group more than 20 years ago.
The once-dominant Japanese carmaker is restructuring to address a slump in global sales and profitability in the face of rising competition from China’s fast-growing electric vehicle sector.