Automakers

Small SUV segment to rebound fastest after virus crisis

Ford said it benefited in the second quarter from a $400 million boost in pricing in Europe. One reason is that it increased its share of SUV sales to 38% from 28% in Q2 2019 with the help of new models such as the Puma. (Stuart G W Price, www.S-P.tv)
May 07, 2020 04:00 AM

Launches of small SUVs continue to outpace other models in Europe as volume automakers capitalize on demand in a segment that so far hasn’t attracted much interest from premium brands.

Recently added models such as the Ford Puma and redesigned Nissan Juke will be joined next year by the Toyota Yaris Cross and the second-generation Opel/Vauxhall Mokka. The quartet of newcomers will boost the segment to more than 20 models, up from six a decade ago, according to data from market researcher JATO Dynamics.

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