Automakers

BYD faces key decisions as it seeks to build European market share

BYD Yangweng U8
The U8, seen at the 2023 Tokyo auto show, may be launched in Europe as a Mercedes-Benz G-Class rival. (LUCA CIFERRI)
January 28, 2024 07:24 AM

The failure of BYD, China’s best-selling brand, to quickly gain market share in Europe has led to an internal debate about which products, brands and even which powertrains to launch here, according to people briefed on the topic by BYD at its headquarters in Shenzhen, China.

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