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Toyota content at No. 2 behind VW in Europe sales

Toyota Europe CEO Yoshihiro Nakata Arc 2024 Congress 2024.jpg
A key reason for Toyota's recent success in Europe is the Aygo X minicar, which Toyota Europe CEO Yoshihiro Nakata says could be sold as a hybrid. (LUNASOFT)
NG
By:
Nick Gibbs
June 14, 2024 01:43 PM

FRANKFURT -- Becoming Europe’s No. 1 brand by overtaking Volkswagen in new-car sales is “not a key objective” of Toyota, the Japanese automaker's top executive for the region said.

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