New Toyota CEO targets 1.5 million EV sales in 2026, plans U.S.-built crossover EV

Koji Sato Toyota 2023 web — "The current status of the auto industry is a life or death situation and very competitive," new Toyota CEO Koji Sato said. "We want to think outside the box, outside our existing concepts."

April 07, 2023 08:47 AM

TOKYO – New Toyota Motor Corp. CEO Koji Sato, warning that the industry is in a “life or death situation,” plans to turbocharge the company’s EV sales to 1.5 million vehicles in 2026 with the help of a newly developed platform and local production of a three-row full-electric crossover in North America.

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