Volvo exec shares technology hits and misses; outlines next big steps

Longtime Volvo executive Lex Kerssemakers is now strategic advisor at the Swedish automaker after new CEO Jim Rowan hand-picked him for the role. Rowan is the 10th chief executive Kerssemakers, 62, has worked for at the company. The Dutch national has a deep understanding of Volvo’s product, purchasing, sales and marketing arms. That gives him an enviable perspective on how Volvo will use technology to continue its digital evolution. Kerssemakers outlined key lessons Volvo has learned as it strives to boost online sales, to offer autonomous driving and to provide even more in-car features without sacrificing on safety. He recently spoke with Automotive News Europe Managing Editor Douglas A. Bolduc.