FRANKFURT -- Volkswagen is considering offering autonomous driving on a pay-per-use basis, one of the brand's board members said in a newspaper interview.
"Regarding autonomous driving we can imagine offering it on an hourly basis," Klaus Zellmer, in charge of sales, marketing and after-sales at the Volkswagen brand, told Die Welt.
"We assume a price of around seven euros per hour. So if you do not want to drive yourself for three hours you can pay 21 euros to get it done," Zellmer said, adding that way autonomous driving would become available for everyone.
Automakers are putting their hopes on software-related services for cars in a bid to generate new revenue streams, arguing that vehicles will become interconnected devices, much like smartphones.