“Rather than competing to gain market share in the total car market across all fuels, Chinese automakers are homing-in on the BEV [battery-electric vehicle] market, where there are arguably fewer barriers to entry,” Schmidt wrote in a report published in July.
The numbers are small, so far, but the success of MG underlines fears expressed last year by Renault Group Chairman Jean-Dominique Senard, who told French lawmakers that European automakers were under threat from Chinese companies importing good-value EVs into Norway and elsewhere in Europe. https://europe.autonews.com/automakers/renault-sees-growing-threat-imports-chinese-evs
MG’s total EV sales reached 9,366 for the first half, giving it a 1.9 percent share of the EV market in western Europe. That put it ahead of automakers such as Ford, Jaguar and Citroen.
Green SUVs in demand
Another trend emerging is the increasing importance of full-electric SUVs. In July, SUVs accounted for half of all EV sales in western Europe for the first time, according to Schmidt’s data.
Models such as the ID4 and the Hyundai Kona Electric are displacing electric hatchbacks and sedans and more models with an SUV body style are in the pipeline.
The biggest launch this year will be the Tesla Model Y SUV, examples of which are already coming from Tesla’s Shanghai factory ahead of the automaker’s Berlin plant opening, scheduled for later this year.
The Model Y was Norway’s best-selling car outright in August, its first month on sale there, according to data from the Norwegian Road Federation (OFV).
Schmidt predicts EV sales will surpass 1 million across western Europe this year as more models are launched and supply constrained by the shortage of semiconductors eases.