Why Aston Martin's CEO is confident that turnaround will succeed

Aston Martin is undergoing a transformation under former Mercedes-AMG head Tobias Moers, who joined as CEO in August last year after the struggling UK automaker was bailed out by Canadian billionaire Lawrence Stroll. Aston's closer technology links with Daimler, a new focus on efficiency, along with promoting the company through Formula One, can bring about sustainable profitability that has previously been difficult for the company to reach, Moers told Automotive News Europe Correspondent Nick Gibbs.