In autumn 2019 Jaguar Land Rover invited guests from around the world to witness the opening of the new Jaguar design center in Gaydon, central England.
At 12,000 square meters, the studio was a third larger than the one the team had vacated and matched in size the adjoining Land Rover design space.
The studio, part of a wider 500 million pound ($700 million) overhaul of JLR's engineering facilities, was the latest in a series of expensive capital investments aimed at helping former CEO Ralf Speth achieve his long sought goal of selling a million cars annually.
Boosting Jaguar's volume was key to delivering the scale and profit JLR needed to match its German premium rivals.
Just 18 months later, that plan is in pieces, torn up by a new CEO, Thierry Bollore.
Since joining JLR last September, the former Renault CEO quickly determined that the British brands could not achieve Speth's dream of competing head to head with the likes of BMW, Speth's former employer.
Bollore gave a stark assessment of JLR's problems.