Automakers

Why Jaguar is done chasing BMW, Audi, Mercedes

Pitting models such as the Jaguar XE (shown) and XF sedans against high-volume models from German rivals was a mistake, industry experts say.
May 04, 2021 04:00 AM

In autumn 2019 Jaguar Land Rover invited guests from around the world to witness the opening of the new Jaguar design center in Gaydon, central England.

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