Automakers

Why Porsche sales boss von Platen is feeling optimistic

"We are seeing demand return, especially in China, where May was a record month," Porsche sales boss Detlev von Platen told Automotive News Europe. But he added that Porsche "will not hesitate to reduce production again rather than push sales if there is a stronger hit to the economy." (ALEXANDER FISCHER)

While Porsche's global sales took a hard hit in March and April because of the coronavirus outbreak, the Volkswagen Group subsidiary is now seeing a "very strong" recovery. "That gives me cause for optimism," Porsche sales boss Detlev von Platen said. Despite the positive indicators, von Platen said the pandemic has been a game changer for the company. He explained why in an interview with Automotive News Europe Associate Publisher & Editor Luca Ciferri and Correspondent Christiaan Hetzner.

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