While Porsche's global sales took a hard hit in March and April because of the coronavirus outbreak, the Volkswagen Group subsidiary is now seeing a "very strong" recovery. "That gives me cause for optimism," Porsche sales boss Detlev von Platen said. Despite the positive indicators, von Platen said the pandemic has been a game changer for the company. He explained why in an interview with Automotive News Europe Associate Publisher & Editor Luca Ciferri and Correspondent Christiaan Hetzner.
How has the pandemic affected Porsche?
The actual consequences are not yet foreseeable -- this applies to Porsche, for the economy and society. At the same time, we also see the corona crisis as an opportunity, with game-changing characteristics. There are initial signs that individual mobility will gain additional relevance. We often hear that people want to drive their own vehicles rather than use mass mobility. Moreover, the virus will also be a huge accelerator in terms of the digitalization of media. The world will be different one year from now.