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Columns

Genesis hopes a little pampering results in lots of conquest sales

Genesis G80 interior
A special trip to indulge in Europe's finest hotels and restaurants helped a group of Hyundai executives shape Genesis's insights into what a premium car buyer wants.
NG
By:
Nick Gibbs
June 17, 2021 12:11 PM

Hyundai's new premium brand, Genesis, needs a strong competitive advantage to have any hope challenging its most formidable opponents -- Audi, BMW and Mercedes-Benz -- in Europe.

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100 Leading Women
Our list of 100 Leading Women in the North American Auto Industry
100 Leading Women

Our 100 Leading Women for 2025 are visionaries, problem-solvers and catalysts for change. The fact that they are women matters deeply, but it is not the whole story. They are here because of what they do — and how well they do it.

Our list of 100 Leading Women in the North American Auto Industry
Suppliers
How humanoid robots could help auto manufacturers fill plant capacity
Suppliers
JI
By:
John Irwin
How humanoid robots could help auto manufacturers fill plant capacity
Suppliers
Toyota tops supplier relations survey, GM gets highest-ever score amid trade, EV uncertainty
Suppliers
JI
By:
John Irwin
Toyota tops supplier relations survey, GM gets highest-ever score amid trade, EV uncertainty
100th Anniversary
Luc Donckerwolke, designer of many languages, recognized with AN Centennial Award
100th Anniversary
LC
By:
Luca Ciferri
Luc Donckerwolke, designer of many languages, recognized with AN Centennial Award

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