Maranello, ITALY -- Ferrari has no plans to follow Lamborghini and Porsche, which quickly double their global sales after debuting their first SUVs.
"The Purosangue will not account for more than 20 percent of the company's sales, on average," Ferrari marketing chief Enrico Galliera said here Thursday as the supercar maker revealed its plans for the next four years.
Keeping that level from growing could be difficult.
When asked how many orders Ferrari has already received for the Purosangue, Galliera answered said: "Demand is going to be a problem for the company, albeit a positive one."
He is bullish because after showing the SUV on Wednesday to current Ferrari owners in Maranello, "The reaction was overwhelming." He said most of those Ferrari loyalists "want to buy it," resulting in a huge order book.
The automaker has a history of selling out models even before they are officially unveiled by enticing its existing customers to add the company's latest models to their collections.
The Purosangue will be unveiled in September and shipments are expected to start in early 2023.