Cars & Concepts

Ford to build on subbrands, affordable EVs

Ford F-150 Lightning
The F-150 Lightning is expected to be sidelined by a next-gen full-size pickup to be built in 2027. (FORD)
August 25, 2024 10:00 AM

On the electric vehicle front, the Ford brand is in the midst of a major pivot to smaller, more affordable models. But when it comes to gasoline and hybrid vehicles, the company is leaning into what it already knows well.

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