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Cars & Concepts

Lynk & CO launches in Europe with 01 compact SUV, focus on subscriptions

Lynk & CO O1
The Lynk & CO 01 compact SUV was launched in China in 2017. European buyers are steered toward a monthly subscription plan, and options are purposely limited to simplify sales and distribution.
PS
By:
Peter Sigal
January 20, 2022 05:00 AM

Lynk & CO, the Zhejiang Geely Holding Group brand that hopes to upend the traditional ownership model with monthly subscriptions, has launched its first model in Europe, the 01 compact SUV.

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