The 3008, a key launch for Peugeot, will go on sale in February 2024, with production at Stellantis’s factory in Sochaux, eastern France. Peugeot CEO Linda Jackson revealed the 3008 on Tuesday at an event at the plant, which is the historic home of the Peugeot family business starting in the mid-19th century.
In a sign of the 3008’s importance, not only to Stellantis but to the country as a whole, President Emmanuel Macron announced that it would be built in Sochaux in May 2020, as part of an 8 billion-euro package of aid to the auto industry during the coronavirus pandemic.
The 3008 has been a star for Peugeot since it was relaunched as an SUV in 2016, having previously been a compact minivan in the brand’s lineup. The automaker has sold more than 1.32 million since launch, or an average of more than 150,000 a year.
While Stellantis is focusing attention on the e-3008, as the full-electric version is known, it will also be available as a plug-in hybrid and mild hybrid, depending on demand in the various markets. The group followed a similar strategy for the new Jeep Avenger small SUV.
Peugeot CEO Linda Jackson said Tuesday at the Sochaux factory that more than 50 percent of 3008 sales in Europe will be full-electric.
The e-3008 is the first vehicle on Stellantis’ STLA Medium platform, one of four new architectures that the group is deploying to help it reach its global goal of 50 percent full-electric sales by 2030. Its European brands, including Alfa Romeo, Citroen, DS, Fiat, Maserati, Opel and Peugeot, will sell only full-electric vehicles by then, CEO Carlos Tavares has said.
Initially, the 3008's battery will be supplied by FinDreams, a unit of China's BYD, until a gigafactory run by ACC -- owned by Stellantis, TotalEnergies and Mercedes -- goes into production, a Peugeot spokesperson told Reuters.