Zeekr has said the 001 FR will be "a new type of beast."
SHANGHAI -- China's Zeekr brand will launch its first luxury sports car, which will be priced above 1 million yuan ($140,000).
The Geely-owned brand plans to launch the Zeekr 001 FR sports car within weeks and aims to deliver the first batch of cars this year, a person with direct knowledge of the matter said.
While Chinese EV makers have ramped up efforts in developing more cost-efficient products facing a brutal price war started by Tesla at the beginning of the year, some of them are also moving upscale to the top segment of high-performance EVs to seek higher margins.
BYD launched an electric off-road SUV with a starting price of 1.098 million yuan as the first model under its luxury brand Yangwang in January.
Founded in 2021 as a premium EV brand, Zeekr has three models for sales with starting prices ranging from 189,800 yuan to 499,000 yuan.
