Editor's note: Bern is the capital of Switzerland. An earlier version of this story misstated the Swiss capital.
The Geneva auto show may return in March 2021 as a three-day, media-only event.
Automakers are being offered an all-inclusive package that covers the cost of their stands and accommodations for guests, according to documents seen by Automotive News Europe.
No automaker has confirmed participation so far and local health authorities would need to give their approval.
The annual event's 2021 edition was canceled in June by the show's official organizers, the Geneva International Motor Show (GIMS) Foundation. They cited a lack of interest from automakers and the threat of having to cancel the event for the second year in a row because of the coronavirus crisis.
This new, much smaller event would be staged by the management of Palexpo, the venue on the outskirts of the city where the show is held.
"This period of transition presents an opportunity for us to reinvent our profession, evolve our events and create new platforms for bringing people together both in person and virtually," Palexpo officials said in a brochure for the 2021 event seen by ANE.
Palexpo officials could not be reached for comment about the brochure.
In the brochure, Palexpo said the combination of physical and virtual activities “will take this event to a whole new level.”
The show's focus would be 30-minute press conferences held on a central stage and broadcast digitally. That 30-minute time slot would include a 15-minute question-and-answer session.