Kia CEO wants midsize pickup for U.S. market, following Tasman launch

The Kia Tasman midsize pickup on display at the Seoul Motor Show. — The Kia Tasman, shown April 3 at the Seoul Mobility Show, is the South Korean carmaker's first pickup and underscores the company's ambition to break into new segments. (HANS GREIMEL/AUTOMOTIVE NEWS)

April 03, 2025 04:51 PM

SEOUL, South Korea — Kia’s CEO is finally saying it out loud — he wants a midsize pickup for the U.S. market.

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