Daimler's new flagship full-electric sedan will generate "reasonable" returns right from the start as the vehicle features top-line technology, CEO Ola Kallenius said.
The Mercedes EQS will produce attractive profits while still lagging the returns of its combustion engine-powered sibling, the S-Class, due to the higher cost of electric-car components, Kallenius said in an interview with Frankfurter Allgemeine Sonntagszeitung.
"The logic remains the same: the top segment promises the best profit margin," he told the German newspaper.
The EQS will be the first Mercedes built on dedicated electric-car underpinnings, marking a milestone for the German brand that has been criticized for taking too long to embrace EVs.
The Telsa Model S rival will offer a driving range of 770 km (478 miles), putting the vehicle ahead in the electric-car race, Kallenius said.
Mercedes will unveil the EQS on Thursday.