PSA Group’s upscale brand, DS Automobiles, has packed the new DS3 Crossback with technological features and given it distinctive styling to compete with models such as the Audi Q2 and Mini Countryman. The DS3 Crossback will be the first vehicle in the segment to have an all-electric version, PSA says.
The DS3 Crossback will eventually replace the brand’s longest-running model, the DS3 hatchback, which is being discontinued after this year. It is the second model designed expressly for DS, which was spun off from Citroen in 2013 as a stand-alone brand. The first, the DS7 Crossback, was launched last year in Europe and China. Four more new models will be presented in the next four years, DS says. The DS3 Crossback will be sold in 38 countries but plans for sales in China have not been finalized.
The DS3 Crossback is the first model to be built on the PSA Group’s CMP architecture, jointly developed with Chinese partner Dongfeng Motor. The CMP is designed to be a “multi-energy” platform, accommodating both internal combustion and full-electric drivetrains with no changes to the overall interior space. PSA says CMP is 30kg lighter than the comparable current platform, a weight reduction achieved through the use of more aluminum and composite metals.
At 4200 mm long, 1800 mm wide and 1534 mm high, the DS3 Crossback’s dimensions are nearly identical to those of the Audi Q2 and Mini Countryman, which DS sees as its closest competitors. Other potential competitors, including the Mercedes-Benz GLA, Range Rover Evoque and BMW X1, are slightly larger. According to data from JATO Dynamics, the segment grew by nearly 20 percent in 2018.