Hyundai says it has given the Bayon, its latest model for Europe, a distinctive design so that the new model stands out in the increasing crowded small SUV/crossover segment.
The Bayon, which was unveiled on Tuesday, will be Hyundai's smallest SUV in Europe, positioned below the Kona.
The small SUV segment is Europe's second largest with sales of 1.72 million vehicles last year, according to data from JATO Dynamics market researchers. The small-car segment is the largest with sales of 2.03 million.
Hyundai expects the share of crossover and SUV body styles in Europe's small car segment to grow to 60 percent in the next five years from 40 percent in 2019 in the next five years, Hyundai Europe’s head of product marketing, Andrea Mangraviti, told reporters on a web conference call.
The Bayon will compete against models such as the Renault Captur, the segment leader, Volkswagen T-Roc, Toyota Yaris Cross, Ford Puma and the Stonic from Hyundai's sister brand Kia.