TOKYO — Toyota is banking on bulletproof batteries to help sell its new bZ4X electric crossover.
Japan's largest carmaker is pitching safety, performance and peace of mind as key traits of the next-generation power packs that will underpin its first serious foray into the world of electric vehicles.
The gambit capitalizes on Toyota's sterling reputation for reliability. And the messaging could be a key differentiator for Toyota's upcoming EVs in a rapidly expanding field of rivals, as competitors such as General Motors and Hyundai Motor Group struggle with massive recalls of potentially defective and dangerous batteries.