BMW Group will merge its Germany and Europe sales and marketing regions into one entity under the leadership of former BMW of North America CEO Bernhard Kuhnt.
The change will come on April 1, 2022 and was made to "take even greater account of the weighting of the major regions of Europe, Asia and the Americas," BMW said in a statement.
Kuhnt, 54, moved from the North American position to head BMW's operations in Germany in September. He reports to Pieter Nota, the BMW's head of customer, brands and sales.
BMW has also promoted a number of executives amid the repositioning of the division, which also seeks to put more emphasis on the digital buying process.
BMW's current head of the Europe sales region, Jean-Philippe Parain, will move to a role leading the sales region encompassing Asia-Pacific, Eastern Europe, Middle East and Africa. He takes over from Hendrik von Kuenheim, who will retire.
Stefan Teuchert, head of BMW sales Germany, will assume responsibility for the German market from April. Teuchert moved from the position of CEO of BMW Group Russia on December 1.
Bernd Koerber, meanwhile, moves from his current role as Mini chief to become head of BMW product management and the connected company. He takes over from Peter Henrich, who takes up a new post responsible for the digitalization of sales processes with the customer, brands and sales division.
Stefanie Wurst, the outgoing CEO of BMW Group Netherlands, will become head of the Mini brand from February.