Harald Kroeger, a former top executive at Bosch and Daimler, is joining the artificial intelligence company SiMa.ai as head of its automotive division.
Kroeger will also be a member of the supervisory board at SiMa.ai, which was founded in 2018 and is based in California. He will be overseeing the opening of a new office in Stuttgart.
Kroeger, who left Bosch at the end of 2021, is also a board member at EV maker Rivian. He starts at SiMa.ai on Jan. 1.
SiMa.ai has about 150 employees in California and Bengalaru, India. The company has developed the MLSoC (short for machine learning system-on-chip) chip platform to enable machine learning for applications that include autonomous driving, robotics and industry, and health care.
The company says the platform can achieve 10 times better performance in processing camera images with "significantly reduced power consumption compared to conventional AI chips."