General Motors has hired a specialist in European Union public affairs, Ludovic Basset, as the U.S. automaker pushes to re-establish itself after leaving the region in 2017.
Basset joins GM as its Brussel-based head of EU Affairs.
The 46-year-old French national, has spent the last 15 years working inside the EU's political environment. He joins GM from European motorcycle industry association ACEM.
As ACEM's head of corporate and public affairs, Basset helped to shape the long-term vision and sustainability strategy for the region's motorcycle sector, GM said in a release.
"I am eager to play a role in bringing GM's vision of Zero Crashes, Zero Emissions and Zero Congestion to fruition in Brussels," Basset said in the release.