MUNICH -- Cupra unveiled the DarkRebel concept at a Volkswagen Group event in on the eve of the IAA Mobility auto show in Munich.
While it is likely that the design features will find their way into future Cupra models, the brand has not ruled out production of the DarkRebel.
"If we can dream it, we can make it," said Wayne Griffiths, CEO of the Seat and Cupra brands.
“It is a rebel with a purpose to prove that electric cars in the future can be sporty, sexy, and emotional,” Griffiths said, adding that the design offered “maximum provocation.”
“We want to attract the next generation of drivers,” said Seat’s design director, Jorge Diez.
Diez said the brand "is not here to please everybody,” adding that Cupra's goal is "to provoke and push emotions."