PARIS -- Peugeot’s 408 coupe-style compact hatchback is joining a growing number of similar models from mainsteam brands, as automakers try to offer an alternative to SUVs, traditional hatchbacks or stations wagons.
The 408, shown to the public for the first time at the Paris auto show, joins the Renault Arkana crossover, the Volkswagen Taigo crossover and the Citroen C4 X compact. All those cars have been launched in the last year.
The Arkana, built in South Korea, has been a surprise hit for Renault, with about 100,000 orders since its launch in early 2021.
Peugeot 408 joins growing ranks of coupe-style models
Peugeot's 408 joins the growing ranks of coupe-style models as automakers seek an alternative to SUVs, hatchbacks or wagons.
The 408 has a flowing and aerodynamic line that gives it a distinctive silhouette, while still retaining some popular SUV characteristics such as a high ground clearance, big wheels and black plastic body cladding.
PHOTO GALLERY: Peugeot 408
The 408 is based on the Peugeot 308's underpinnings, but its styling is sharper-edged, and it has a longer wheelbase and overall length.
The 408 is much lower and longer than Peugeot's 3008 compact SUV, with a flowing and aerodynamic line, giving it a distinctive silhouette that the brand says sets it apart.
However, 408, which will be built in Mulhouse, eastern France, does have some popular SUV characteristics such as a high ground clearance, big wheels and black plastic cladding on the fenders, sides and back of the compact.
It will have two plug-in hybrid powertrains and non-hybrid gasoline engines when sales start early next year. A full-electric powertrain will be added later in 2023.
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