Skip to main content
Sister Publication Links
  • Automotive News
  • Automobilwoche
  • Automotive News Canada
  • Automotive News China
Subscribe
  • Subscribe
  • Newsletters
  • Login
  • HOME
    • Latest news
    • Automakers
    • Suppliers
    • New Product
    • Environment/Emissions
    • Sales By Market
    • On The Move
    • Auto Shows
    • Munich Auto Show
    • Geneva Auto Show
    • Paris Auto Show
    • Beijing Auto Show
    • Shanghai Auto Show
  • Features
    • Long Read
    • Interview of the Month
    • Focus on Electrification
    • Focus on Technology
    • Segment Analysis
    • Cars & Concepts
    • Supplier Spotlight
    • Europe By The Numbers
  • Opinion
    • Blogs
    • Commentary
    • Guest columnists
  • Photos
    • Photo Galleries
    • Geneva Photo Gallery
    • Beijing Photo Gallery
    • Frankfurt Photo Gallery
    • Paris Photo Gallery
    • Shanghai Photo Gallery
  • Podcasts
  • Car Cutaways
  • EVENTS
    • ANE Congress
    • ANE Rising Stars
    • ANE Eurostars
  • More
    • Publishing Partners
    • Social Media
    • Contact Us
    • Media Kit
    • About Us
    • Capgemini: All or nothing: Why circular business models require a holistic approach
    • Capgemini: Invent Head on automotive takeaways from CES 2023
    • Capgemini: Securing the industry's future through a radical rethink
    • Capgemini: Succeeding with the automated driving journey through AI
    • Capgemini: The circular economy is spurring new thinking on EV batteries
    • Capgemini: Toyota and Capgemini leaders on how OEMs can handle industry changes and succeed
    • HEXAGON: Plugging into data is the only way to make winning EVs
    • TUV Rheinland: Ideas, services and certifications for smart mobility
    • TUV Rheinland: Testing of automated and autonomous vehicles on test tracks
    • Toyota Europe
    • UFI Filters
    • Facebook
    • Instagram
    • LinkedIn
    • Twitter
MENU
Breadcrumb
  1. Home
  2. Retail
January 30, 2023 09:43 AM

Ford follows Tesla price cuts by taking up to $5,900 off Mustang Mach-E

The automaker said it plans to increase production of the electric crossover this year by 67% to cement its position as the No. 2 EV maker in the U.S.

Michael Martinez
  • Tweet
  • Share
  • Share
  • Email
  • More
    Print
    Mach-e-v2_0.png

    Ford Motor Co. on Monday said it would reduce the price of the 2023 Mustang Mach-E crossover by $600 to $5,900, depending on the trim, as it boosts production in hopes of solidifying its status as the nation's No. 2 electric vehicle maker.

    The price cuts come shortly after Tesla Inc., by far the U.S. EV sales leader, announced price cuts of up to $13,000 on the Model Y crossover, igniting a surge in demand.

    "We have to compete," Marin Gjaja, chief customer officer for Ford's EV unit, told Automotive News this weekend at the NADA Show in Dallas ahead of Ford's announcement. "It's a competitive marketplace, and it just got a lot more competitive because of what Tesla did. We're not going to cede ground to anyone."

    Ford said it plans to build 130,000 Mach-Es globally this year, 67 percent more than the 77,959 it produced in 2022.

    2023 Mustang Mach-E

      Former MSRP Updated MSRP Change
    Select RWD Standard Range$48,395$47,495$900
    Select eAWD Standard Range$51,095$50,495$600
    California Route 1 eAWD Extended Range$65,075$59,495$5,580
    Premium RWD Standard Range$56,475$52,495$3,980
    Premium eAWD Standard Range$59,175$55,495$3,680
    GT Extended Range$71,395$65,495$5,900
    Extended Range Battery$8,600$7,000$1,600
    Nite Pony Appearance Package$800$800$0
    GT Performance Package$6,000$6,000$0
    Note: Prices include $1,500 destination fees.
    Source: Ford Motor Company

    The largest price cut comes on the GT extended-range model, which will be $65,495, down from $71,395 including shipping.

    The price of the California Route 1 electric all-wheel drive extended range version are falling by $5,580 to $59,495.

    The Premium rear-wheel drive standard range trim is now $52,495 after a $3,980 cut, while the Premium eAWD standard range trim is $55,495 after $3,680 decrease.

    The Select RWD standard range price is falling by $900 to $47,495, and the Select eAWD standard range price is dropping $600 to $50,495.

    Ford said it's decreasing the price to upgrade to an extended-range battery by $1,600 to $8,600. Prices for the Nite Pony appearance package and GT performance package are remaining the same.

    Ford also said Mach-Es ordered between Jan. 30 and April 3 are eligible for special rates through Ford Credit as low as 5.34 percent.

    The automaker said existing Mach-E customers awaiting delivery of their vehicle automatically will receive the adjusted price. It said it would reach out directly to customers who already have a Mach-E they bought this year.

    Gjaja told Automotive News the Mach-E is not profitable, although the automaker was greatly benefiting from the crossover and other first-generation EVs because they are drawing new customers to the brand and helping the company better hone software and battery technology.

    "Mustang Mach-E is not profitable and it's not going to be profitable, although by trim series it does vary a little bit," he said. "We'd like to be more profitable, and we're working furiously to get the costs out of these vehicles."

    RECOMMENDED FOR YOU
    Jardine deal opens U.K. opportunity for Lithia
    Recommended for You
    Porsche_Centre_Colchester-MAIN_i.jpg
    Jardine deal opens U.K. opportunity for Lithia
    VW China showroom 2
    VW joins China price war as new emissions rule looms
    DEBOER-MAIN_i.jpg
    Lithia enters U.K. with acquisition of Jardine Motors
    Sign up for free newsletters
    EMAIL ADDRESS

    Please enter a valid email address.

    Please enter your email address.

    Please verify captcha.

    Please select at least one newsletter to subscribe.

    You can unsubscribe at any time through links in these emails. For more information, see our Privacy Policy.

    Get Free Newsletters

    Sign up and get the best of Automotive News Europe delivered straight to your email inbox, free of charge. Choose your news – we will deliver.

    You can unsubscribe at any time through links in these emails. For more information, see our Privacy Policy.

    SUBSCRIBE TODAY

    Get 24/7 access to in-depth, authoritative coverage of the auto industry from a global team of reporters and editors covering the news that’s vital to your business.

    SUBSCRIBE NOW
    Connect with Us
    • Twitter
    • Facebook
    • LinkedIn
    • Instagram

    Founded in 1996, Automotive News Europe is the preferred information source for decision-makers and opinion leaders operating in Europe.

    Contact Us

    1155 Gratiot Avenue
    Detroit MI  48207-2997
    Tel: +1 877-812-1584

    Email Us

    ISSN 2643-6590 (print)
    ISSN 2643-6604 (online)

     

    Resources
    • About us
    • Contact Us
    • Advertise with us
    • Advertise with Us
    • Ad Choices Ad Choices
    • Sitemap
    Awards
    • Rising Stars
    • Eurostars
    • Leading Women
    Legal
    • Terms and Conditions
    • Privacy Policy
    • Privacy Request
    Automotive News Europe
    Copyright © 1996-2023. Crain Communications, Inc. All Rights Reserved.
    • HOME
      • Latest news
      • Automakers
      • Suppliers
      • New Product
      • Environment/Emissions
      • Sales By Market
      • On The Move
      • Auto Shows
        • Munich Auto Show
        • Geneva Auto Show
        • Paris Auto Show
        • Beijing Auto Show
        • Shanghai Auto Show
    • Features
      • Long Read
      • Interview of the Month
      • Focus on Electrification
      • Focus on Technology
      • Segment Analysis
      • Cars & Concepts
      • Supplier Spotlight
      • Europe By The Numbers
    • Opinion
      • Blogs
      • Commentary
      • Guest columnists
    • Photos
      • Photo Galleries
      • Geneva Photo Gallery
      • Beijing Photo Gallery
      • Frankfurt Photo Gallery
      • Paris Photo Gallery
      • Shanghai Photo Gallery
    • Podcasts
    • Car Cutaways
    • EVENTS
      • ANE Congress
      • ANE Rising Stars
      • ANE Eurostars
    • More
      • Publishing Partners
        • Capgemini: All or nothing: Why circular business models require a holistic approach
        • Capgemini: Invent Head on automotive takeaways from CES 2023
        • Capgemini: Securing the industry's future through a radical rethink
        • Capgemini: Succeeding with the automated driving journey through AI
        • Capgemini: The circular economy is spurring new thinking on EV batteries
        • Capgemini: Toyota and Capgemini leaders on how OEMs can handle industry changes and succeed
        • HEXAGON: Plugging into data is the only way to make winning EVs
        • TUV Rheinland: Ideas, services and certifications for smart mobility
        • TUV Rheinland: Testing of automated and autonomous vehicles on test tracks
        • Toyota Europe
        • UFI Filters
      • Social Media
        • Facebook
        • Instagram
        • LinkedIn
        • Twitter
      • Contact Us
      • Media Kit
      • About Us