Retail

Mercedes to start direct-sales model in Germany after UK launch

Mercedes welt Berlin dealership
Mercedes' flagship dealership in Berlin. (Mercedes-Benz Cars Vertrieb Deut/Daimler AG)
February 19, 2023 07:58 AM

Mercedes-Benz is preparing for perhaps the most important step in its transition to a direct sales to consumer “agency” retail model this year, when it begins the process in its home market, Germany.

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